Sentence completion test:
Sentence completion tests require the subject complete sentence “stems” with their own words. The subject’s response is considered to be a projection of their conscious and/or unconscious attitudes, personality characteristics, motivations, and beliefs.
Picture Arrangement Test:
Created by Silvan Tomkins, this psychological test consists of 25 sets of 3 pictures which the subject must arrange into a sequence that they “feel makes the best sense”. The reliability of this test has been disputed, however. For example, patients suffering from schizophrenia have been found to score as more “normal” than patients with no such mental disorders. Other picture tests:
• Thompson version,
• CAT (animals) and CAT-H, (humans)
• Senior AT,
• Blacky pictures test – dogs
• Picture Story Test – adolescents
• Education Apperception Test -attitudes towards learning
• Michigan Picture Test – children 8-14
• TEMAS – Hispanic children
• Make-A-Picture Story- make own pictures from figures 6yrs & up
Word Association Test:
Word association testing is a technique developed by Carl Jung to explore complexes in the personal unconscious. Jung came to recognize the existence of groups of thoughts, feelings, memories, and perceptions, organized around a central theme, that he termed psychological complexes. This discovery was related to his research into word association, a technique whereby words presented to patients elicit other word responses that reflect related concepts in the patients’ psyche, thus providing clues to their unique psychological make-up
Graphology:
Graphology is the pseudoscientific analysis of the physical characteristics and patterns of handwriting purporting to be able to identify the writer, indicating psychological state at the time of writing, or evaluating personality characteristics. Graphology has been controversial for more than a century. Although supporters point to the anecdotal evidence of positive testimonials as a reason to use it for personality evaluation, most empirical studies fail to show the validity claimed by its supporters.
Uses:
Projective techniques, including TATs, are used in qualitative marketing research, for example to help identify potential associations between brand images and the emotions they may provoke. In advertising, projective tests are used to evaluate responses to advertisements. The tests have also been used in management to assess achievement motivation and other drives, in sociology to assess the adoption of innovations, and in anthropology to study cultural meaning. The application of responses is different in these disciplines than in psychology, because the responses of multiple respondents are grouped together for analysis by the organisation commissioning the research, rather than interpreting the meaning of the responses given by a single subject.
Projective techniques are used extensively in people assessment; besides variants of the TAT, which are used to identify implicit motive patterns, the Behavioral Event Interview pioneered by David McClelland and many of its related approaches (Critical Incident Interview, Behavioral Interview, etc.) is fundamentally a projective tool in that it invites someone to tell a specific story about recent actions they took, but does not ask leading questions or questions with yes or no answers. (Camp, Vielhaber, Simonetti, 2001)